The company
We extract and produce
our own clay
Miraclay is an Umbrian company with its own quarry: we extract, purify and process the Nocera Umbra clay entirely in-house, for the horse's natural wellbeing. From the quarry to the application, a single supply chain.
The supply chain
We don't buy our clay:
we extract it ourselves.
Miraclay is an Umbrian company specialised in the extraction and production of natural clay for equine wellbeing. In the green heart of Umbria we own our own quarry, where for millions of years nature has created a clay extraordinarily rich in minerals.
We extract, purify and process the clay entirely within our own company, in a process that combines tradition, research and respect for nature. We are clay producers — the one and only original: from the quarry to the final application, we control every single step.
Most of the line is born from Nocera Umbra clay, a smectite (bentonite/montmorillonite) with a lamellar structure, a specific surface area of over 600 m²/g and a high cation-exchange capacity. It is this purity and mineral activity that makes it effective: not a chemical addition, but what the earth offers in its purest form.
Today Miraclay is a benchmark brand for those who want the best for their horses: FISE technicians, international grooms, veterinarians, professional riders and passionate owners who share the same care.
Our mission
“To offer premium, ethical and natural equine wellness solutions that every rider can understand, trust and choose with confidence.”
Our values
What we believe in
Naturalness
No chemical additives, no aggressive industrial processes. Only the clay we extract from our own quarry, in its purest form.
Research
Formulations developed with the University of Perugia (Dept. of Veterinary Medicine) and equestrian professionals. Every product is the result of field testing.
Respect
The horse at the centre of every decision. We only offer what we would use on our own horses.
Performance
Products designed for the sport horse, in competition and in training. Doping-free, compatible with FEI and FISE anti-doping protocols.
Transparency
Declared ingredients, a supply chain traced from the quarry to the application, no exaggerated claims. Knowing what you use is your right.
Our promise
We only offer what we would use on our own horses.
We don't sell what we haven't tested. We don't promise what we can't prove. We don't complicate what nature has already made simple.