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The raw material

The Earth that
Protects

Nocera Umbra clay: a deposit unique in the world, formed over millions of years of mineral sedimentation. Not all clays are the same.

The deposit

Nocera Umbra:
a geological one-off

The Nocera Umbra clay deposit formed in a Quaternary-age lacustrine basin, where the infiltration of water rich in mineral salts laid down, layer after layer, a clay matrix of exceptional composition.

Unlike commercial clays — often of marine or continental origin with limited mineral composition — Nocera Umbra clay concentrates within itself 11 minerals in naturally balanced proportions, with none overpowering the others in an antagonistic way.

This balance is the heart of the product: not a single mineral isolated chemically, but a mineral symphony as nature composed it, where each element amplifies the action of the others.

The raw material is extracted, dried at low temperature to preserve the crystalline integrity, and micronised to maximise the surface of contact with the tissues. No chemical treatment, no additives.

0:000:00
11

Natural active minerals

100%

Natural

0

Chemical additives

Origin

Nocera Umbra, Umbria — Italia

Quaternary lacustrine basin with a unique poly-mineral composition

The composition

11 Active Minerals

SiO₂Structural

Silica

Strengthens connective tissues, stimulates cellular regeneration and the tone of the venous wall.

MgMuscular

Magnesium

Calming action on muscles and tendons. Relieves tension and reduces sensitivity to muscle pain.

CaRemineralising

Calcium

Skin remineralisation and pH rebalancing after microtraumas and chafing.

KHydrating

Potassium

Regulates cellular hydration and muscle tone. Essential after intense physical exercise.

FeCirculatory

Iron

Promotes microcirculation and tissue oxygenation. Counters venous stasis.

ZnTrace element

Zinc

Trace element naturally present in the clay, a physiological component of skin and coat.

CuStructural

Copper

Takes part in the formation of collagen and elastin. Strengthens the structure of tissues.

TiProtective

Titanium

Barrier effect on the skin. Protects against external agents and reinforces the skin's defence function.

NaOsmotic

Sodium

Regulates the osmotic balance of the tissues. Promotes the drainage of excess fluids.

VMetabolic

Vanadium

Supports glucose metabolism. Useful in energy recovery after exertion.

AlAstringent

Aluminium

Natural astringent effect. Reduces excess local heat.

The mechanism

How it works

Thermal contact

On contact with the skin, the clay absorbs excess heat and redistributes it evenly, reducing local vasodilation.

Osmotic action

The osmotic gradient created by the ionic minerals draws excess fluids from the oedematous tissues towards the surface, draining swelling and tension.

Mineral release

While it sits, the clay keeps the skin in contact with its ionic minerals, creating a mineral-rich environment on the surface.

Mechanical effect

The pressure exerted by the clay layer as it dries mechanically stimulates the skin receptors and the superficial microcirculation.

The properties

The natural properties

Absorbent

Absorbs exudates and excess moisture, keeping the skin clean and dry.

Refreshing

Absorbs excess heat and redistributes it, with an immediate cooling effect on the skin.

Osmotic

The osmotic gradient of the ionic minerals draws excess fluids towards the surface.

Remineralising

Keeps the skin in contact with the clay's natural minerals, thanks to its ionic nature.

Tradition and modernity

A thousand-year-old remedy,
a contemporary formulation.

The use of clay in traditional medicine is documented across all civilisations of the Mediterranean. The Romans used the muds of Nocera Umbra in everyday body and skin care. Miraclay takes this wisdom and brings it into the 21st century: the same minerals, optimised formulations, practical and immediate application.

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Fieracavalli 128 — Verona, 5–8 novembre 2026FIERACAVALLIVERONA128

Hall 7 · Stand B10

See you at Fieracavalli Verona · 5–8 November 2026

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