Cookie Notice
Cookie Policy
Last updated: 18 June 2026
This Cookie Policy describes the types of cookies and similar technologies used by Miraclay S.r.l.(hereinafter the “Controller” or “Miraclay”) through the https://www.miraclay.itwebsite, pursuant to art. 122 of Legislative Decree 196/2003 (Privacy Code), Regulation (EU) 2016/679 (“GDPR”) and the Guidelines of the Italian Data Protection Authority of 10 June 2021.
What cookies are
Cookies are small text files that the websites visited send to the user's device, where they are stored to be sent back to those same websites on the next visit. In addition to cookies, the site may use similar technologies (e.g. localStorage) for analogous purposes.
Types of cookies used
1. Technical / necessary cookies (always active)
Essential for the correct operation of the site and for delivering the services requested by the user (e.g. cart management, login session, security, payment process). Consent is not required for these cookies. They also include the technical third-party cookies needed to deliver essential services, such as those of the payment provider Stripe for fraud prevention and transaction management.
2. Analytics / statistical cookies (subject to consent)
We use Google Analytics 4to collect information, in aggregate form, on the number of visitors and how they use the site, in order to improve it. These cookies are installed only with the user's prior consent given through the banner.
3. Marketing / profiling cookies (subject to consent)
We use Google Adsto measure the effectiveness of advertising campaigns (conversions) and to show relevant ads to users (remarketing). These cookies involve profiling and are installed only with the user's prior consent.
We also use the Meta Pixel and its Conversions API(Meta Platforms Ireland Ltd.) to measure the conversions of campaigns on Facebook and Instagram and for remarketing. These tools also involve profiling and are activated only with the user's prior consent; any data sent to Meta (e.g. email) is anonymised via hashing.
List of cookies
| Service | Category | Purpose | Duration |
|---|---|---|---|
| Miraclay (site) | Necessary | Session, cart, login, cookie consent | Session / up to 12 months |
| Stripe | Necessary | Payments and fraud prevention | Session / up to 12 months |
| Google Analytics 4 (_ga, _ga_*) | Statistics | Aggregate usage statistics | Up to 14 months |
| Google Ads (_gcl_*, conversions) | Marketing | Conversion measurement and remarketing | Up to 90 days |
| Meta Pixel (_fbp, _fbc) | Marketing | Conversion measurement and remarketing on Facebook/Instagram | Up to 90 days |
Google Maps may be loaded on pages where a map is present (e.g. “Where to find us”): in that case Google technical cookies needed to display the map may be installed.
Consent management
On the first visit a banner is shown that allows the user to accept all cookies, reject them or select the individual categories. Preferences can be changed or withdrawn at any time via the “Cookie preferences” link in the footer of every page. Cookies can also be managed from the settings of your own browser.
Third parties
Third-party cookies are managed by the respective providers according to their privacy policies:
- Google (Analytics, Ads, Maps): policies.google.com/privacy
- Stripe: stripe.com/privacy
Data Controller
Miraclay S.r.l. — Nocera Umbra (PG), Umbria, Italia — Tax Code and VAT no. 03983580543. Email: info@miraclay.it — PEC miraclaysrl@pec.it.
For more details on the processing of personal data, please see the Privacy Policy.