Partner Network
Become a Partner
Miraclay
Bring an innovative, premium and distinctive line for equine wellness to your area.
Miraclay is building a selected network of partners across the territory: saddleries, distributors and professionals who want to offer their customers something truly distinctive.
We're not looking for simple resellers. We're looking for strategic partners who share our vision and want to grow together with us.
Why choose us
Why become a Miraclay Partner
An opportunity designed for those who want to stand out, increase the perceived value of their offering and build a strong position in their area.
Margins and premium positioning
Miraclay is not the typical shelf product competing on price. It's a distinctive line, with premium positioning, designed to help the partner increase the perceived value of their offering, build customer loyalty and work with healthier margins.
- Higher perceived value
- Differentiation from traditional products
- Premium positioning
- Less direct competition on price
No inventory risk
We've removed many of the barriers that normally hold back the introduction of a new line. With Miraclay the partner can start gradually, without commercial pressure and without large initial investments.
- No initial minimum order
- Possibility to test the product
- Dedicated sample kits
- Products with no expiry date
- Limited investment
Opportunity to position yourself in your area
Miraclay is in an expansion phase. Joining today means having the opportunity to build a strategic position in your area before the brand's national growth.
- Coverage of your own area
- Territorial opportunity
- Greater local recognition
- Competitive advantage during the brand's growth phase
A truly distinctive product
The market is full of products that are similar to one another. Miraclay arises from an exclusive raw material and from a different approach compared to the traditional products already on the market.
- Distinctive product
- Hard to compare with traditional products
- Greater interest from the end customer
- A more recognisable offering
Real support for the partner
We don't just supply products. We support the partner with concrete tools to help them showcase Miraclay in their point of sale, online and during events.
- Technical support
- Informational material
- Social media content
- Personalised protocols
- Marketing support
- Assistance during events and trade fairs
A consultative model with AI
Miraclay is not just a product line, but an advanced consultative system. Thanks to digital tools and AI support, we help the partner better understand the needs of the end customer and propose personalised protocols.
- Analysis of the horse's needs
- Personalised protocols
- Support for the end customer
- A more complete purchasing experience
- Greater loyalty
Ongoing training
We believe that a trained partner can better tell, propose and showcase the Miraclay method. We provide courses, technical training and continuous updates.
- Dedicated courses
- Technical training
- Continuous updates
- Practical and strategic support
- Greater expertise in consultative selling
The vision
Listen to the Miraclay vision
Short videos designed to explain what it means to join the Miraclay Partner network.
Why Miraclay is different
Differentiation and a unique product
Why the initial risk is low
No minimum order, products with no expiry, gradual testing
Why join now
Territorial opportunity and expansion phase
Real support for the partner
Training, protocols, AI tools, content and assistance
We're not looking for everyone
Selecting the right partners and the value of the network
Territory coverage
Check your area
Check whether there are already active Miraclay Partners in your area.
If there are no active partners in your area yet, this could be the right moment to position yourself early in the territory.
Is your area free? Talk to usOur selection
We're not looking for simple resellers
We're building a selected network of partners who share our vision on equine wellness.
For us a partner is not just a point of sale, but a reference point in the territory: a business able to offer advice, listening and support to the end customer.
That's why we carefully evaluate every application.
Our approach
“We're not looking for everyone.
We're looking for the right partners.”
Start now
Want to discover the opportunities
reserved for Partners?
Talk directly with our team and discover the dedicated terms, the opportunities available in your area and the support we can offer you.
You're not simply filling in a form.
You're creating a concrete opportunity to bring more value, differentiation and positioning to your business.
Application