The brand
The story of
Miraclay
A project born from a passion for horses and the conviction that nature already holds the best answers.
The origins
It all started from a
conviction.
Miraclay was born in Umbria, in the very land that holds the Nocera Umbra clay deposit — a unique mineral resource, used for centuries in traditional medicine and now at the heart of a modern equine wellness project.
The idea is simple: take what nature has already perfected over millions of years and make it accessible, practical, effective. No compromises on quality, no ingredients you can't understand, no promises that can't be kept.
Today Miraclay is a benchmark brand for those who want the best for their horses: FISE technicians, international grooms, veterinarians, professional riders and passionate owners who share the same care.
Our mission
“To offer premium, ethical and natural equine wellness solutions that every rider can understand, trust and choose with confidence.”
Our values
What we believe in
Naturalness
No chemical additives, no aggressive industrial processes. Only what the earth offers in its purest form.
Research
Formulations developed with university centres and equestrian professionals. Every product is the result of field testing.
Respect
The horse at the centre of every decision. We only offer what we would use on our own horses.
Performance
Products designed for the sport horse, in competition and in training. Measurable effectiveness, not promises.
Transparency
Declared ingredients, explained mechanisms, no exaggerated claims. Knowing what you use is your right.
Our promise
We only offer what we would use on our own horses.
We don't sell what we haven't tested. We don't promise what we can't prove. We don't complicate what nature has already made simple.